Forevermark

 

The Forevermark Tribute™ Collection pays tribute to what makes her the incredible woman she is. The multiple diamonds represent her unique qualities – her independence, her tenderness, her determination, her passion – her individual style, and the depth of her personality.

Featuring multiple Forevermark diamonds in different shapes and various precious gold metals within an assortment of stackable rings, pendants, and drop earrings, the collection is the perfect gift for someone special or for yourself to celebrate a milestone, memorable occasion, or just because.

Each piece in the Forevermark Tribute™ Collection features beautiful, rare and responsibly sourced Forevermark. Forevermark goes beyond the standard 4Cs to individually select only those diamonds of the utmost quality and beauty.

Make your own Tribute and discover the full Forevermark Tribute™ Collection at Forevermark.com/Tribute.

 

The world’s most carefully selected diamonds™

Responsible sourcing is a pillar of the Forevermark brand, and one of the main reasons why everyone can feel proud to give, own and wear a Forevermark diamond. Sourcing our diamonds responsibly means that, throughout their journey from rough to polished diamond, particular care has been taken to ensure responsible business practices, support the advancement of women, and protect the natural world, which is the ultimate source of our diamonds.

Case Study – Women Empowerment – Mercy Sithagu’s Story

Making a Difference in Diamond Communities: Mercy Sithagu’s Story

A farmer in the tiny village of Nwanedi, South Africa, Mercy Sithagu once struggled to tend her small plot, less than three acres in total. Yet today, she is a successful entrepreneur and community leader. What made the difference? Forevermark, as part of The De Beers Group of Companies, helps provide enterprise-funding initiatives, such as the Zimele Fund, based in South Africa. With the assistance of Zimele (named after the Zulu word meaning “people stand on their own feet”), Mercy was able to learn skills and acquire the tools she needed to grow her farm, and become the prosperous businesswoman she is today.

Making an Impact - In addition to Forevermark’s commitment to integrity, which guarantees that each and every Forevermark diamond is conflict free, untreated and completely natural, the company, as part of The De Beers Group of Companies, supports the communities from which their diamonds originate through local education, healthcare and professional training programs. The Zimele Enterprise Development Program is just one of these programs. In 2014, The De Beers Group of Companies invested in over 62 small businesses, to create more than 1,175 jobs in South Africa.

Support for Women - For communities to thrive, Forevermark believes they need the full and equal participation of women, and that women have the right to participate fully and equally. Mercy Sithagu’s farm is a perfect example of what can be accomplished with the right training, investment and support.

In the Limpopo province, Mercy grows tomatoes, butternut squash, beans and watermelon. The Zimele Enterprise Program provided her with a loan and a business mentor—both of which completely transformed her farm and the role it plays in her community.

Loans Boost Land and Productivity - The loan money allowed Mercy to invest in essential tools for the farm. She was able to secure fertilizers, pesticide and seedling—important items for ensuring the success of crops. Mercy was also able to invest in a tractor and irrigation system. The tractor helped boost productivity levels of her farm and other farms in the area.

In a short time, Mercy’s farmland expanded to almost 85 acres. More land meant she needed more help, creating more jobs. Originally only providing work for two, the farm grew to 10 employees—with as many as 20 needed during peak farming season.

Mentors Provide the Tools for Success - Though Mercy is unable to read or write, her Zimele mentor helped her become more proficient in business. She learned people management skills, negotiation tactics, pricing strategy, bookkeeping and cash flow management. These are crucial competencies for a successful businessperson, and through the Zimele Enterprise Program, Mercy—and others—see great benefits from developing these skills.

“Zimele empowered me as a woman,” explains Mercy, who has become an inspiration to others in her village. From her, they learned farming skills, gained confidence and improved their prospects. Mercy’s knowledge is invaluable, and it will only grow from here. In the future, she hopes to expand and package her vegetables for supermarkets.

Through local programs like the Zimele Enterprise Development Program, The De Beers Group of Companies and Forevermark are making a difference in the lives of men, women and children.

Honor your love with a diamond that honors local communities in producing countries. To learn more about responsibly sourced diamonds, click here.

 

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