Bridal Event - 4/30 - 5/2 
Cash in or trade up
Turn Your Unworn Jewelry into Something Extraordinary Do you have fine jewelry or timepieces you no longer wear? Now is the perfect time to trade them in for something new and breathtaking. At Heller Jewelers, we offer a complimentary evaluation, allowing you to exchange your pieces for a check or upgrade to a stunning new addition from our collection. Discover the possibilities—book your appointment today.
Why Heller Jewelers
Customer Reviews
Phillip M.
Had a great experience with the entire team at Heller. Wife and I celebrating our 10 year anniversary and Markus helped us select a beautiful ring upgrade for my wife. He also helped me with a few Rolex timepieces, was great to try a few on and see what I might want. First class all the way and so happy with our decision.
Charlie G.
Heller Jewelry is a gem for both jewelry and watch enthusiasts. As a lifelong watch lover, I deeply appreciate how this store goes beyond selling—they foster a genuine connection with the community. Brandon and Markus are exceptional, offering knowledgeable and passionate service that reflects their love for what they do. It’s rare to find a store run with such care and dedication. I look forward to seeing them grow, adding more brands to our local scene, and being a loyal customer for decades to come. Highly recommended!
Chris S.
I had an amazing experience at Heller! The staff was incredibly helpful and knowledgeable, guiding me through the process of selecting the perfect engagement ring and my first Rolex. They took the time to understand my needs and preferences, making the whole experience enjoyable. Highly recommend this store!
What You Can Expect with Heller Jewelers
Expertise and Experience
Our team is comprised of experts in both jewelry and watches, ensuring your service is handled with the utmost care and precision.
Personalized Service
We pride ourselves on providing personalized service, taking the time to understand your individual needs and preferences.
Financing Available
We offer flexible financing options to make your jewelry dreams a reality, allowing you to invest in the perfect piece without breaking the bank.
Insurance and Warranty
For your peace of mind, we offer warranties on our services and can assist with insurance appraisals to protect your jewelry.
Ready to Book?
Don’t let your unworn jewelry and timepieces sit idle—transform them into something new and extraordinary. Whether you're looking to trade up for a stunning new addition or simply receive a competitive offer, our expert team at Heller Jewelers is here to guide you through a seamless and rewarding experience. With a complimentary evaluation and personalized service, there’s never been a better time to refresh your collection. Schedule your appointment today and take the first step toward discovering your next treasured find.
FAQ's
Gold and Timepiece Buy-Back
What to Expect During Your Gold Buying Appointment
We aim to make the process transparent, educational, and comfortable.
Here’s what you can expect:
1. Personal Consultation
One of our experienced team members will sit down with you privately to review your items and answer any initial questions.
2. Gold Testing & Sorting
We carefully examine each piece to determine:
Gold purity (karat)
Weight
Whether items are solid gold or plated
Testing is done professionally and respectfully.
3. Market-Based Valuation
Your offer is calculated based on:
Verified gold purity
Total weight
The current market price of gold
We explain how the value is determined so you feel fully informed.
4. Your Options
You may choose:
To cash in or trade up!
There is no obligation to sell. If you decide not to move forward, your items are returned to you immediately.
Our goal is to provide a clear, pressure-free experience rooted in trust — the same standard of care we bring to every Heller Jewelers relationship.
1. How is my gold valued?
When you originally purchased your jewelry, the retail price included craftsmanship, design, brand value, gemstones, and retail services. In our gold buying program, we evaluate pieces based on their precious metal content — specifically:
Gold purity (karat)
Weight
The current market price of gold
Because we purchase gold to refine and repurpose it, the offer reflects the real-time value of the gold itself. Our team will walk you through exactly how your items are tested and calculated so you feel fully informed and confident in the process.
2. Why is scrap gold valued differently from new jewelry?
New jewelry pricing reflects far more than gold alone — it includes design, artistry, brand, gemstones, and the retail experience.
Scrap gold, however, is valued purely for its metal content. That means we calculate the value based on:
Verified purity
Total weight
The current gold market price
Since the gold will be refined before reuse, processing costs are included in the valuation. This approach ensures your offer is based on transparent, objective market standards.
3. Do you accept broken or damaged jewelry?
Yes. We gladly accept:
Broken chains
Single earrings
Bent rings
Outdated styles
Unwearable pieces
As long as the item contains solid gold (not plated), it can be evaluated for melt value.
