ORIGINS OF THE BRAND
Renowned watch dealer and maker “Veuve de Philippe Hüther” filed the trademark “The TUDOR” for Rolex founder Hans Wilsdorf in Geneva in February 1926. In 1936, the house sold the brand to Wilsdorf. Hans Wilsdorf felt shortly after WWII that the time had arrived to expand the company and give it its own character. On March 6, 1946, he established “Montres TUDOR S.A.” Specializing in models for both men and women, Rolex would guarantee the technical, esthetic and functional characteristics, along with the distribution and after-sales service.
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hans wilsdorf’s intuition
“For some years now, I have been considering the idea of making a watch that our agents could sell at a more modest price than our Rolex watches, and yet one that would attain the standard of dependability for which Rolex is famous. I decided to form a separate company, with the object of making and marketing this new watch. It is called the TUDOR watch company.”
- H. Wilsdorf
THE MODERN ART OF HAND CRAFTSMANSHIP
A TUDOR timepiece has a life of its own. Pulsates. You'll be immersed in the world of micro-precision. All components' advanced technology is rigorously evaluated down to the tiniest detail... to the point of obsession. Investigate the movement. Esthetics and performance appropriate for the most arduous of products, built for both endurance and pleasure. This precision mechanism is pleasing to the eye and thrilling to the mind.
David Beckham is wearing the Black Bay Bronze, a 43 mm diver's watch with the MT5601 TUDOR Manufacturing Caliber which was inspired by the company's heritage. He also wears the Black Bay Chrono, a COSC-certified chronograph with a column-wheel caliber that pays homage to TUDOR's diving and motorsports heritage.
To demonstrate Jay Chou's courageous and creative attitude, TUDOR released a short film in which he daringly drives a sports vehicle on a classic oval racetrack in Montlhéry, France, progressively drifting through time. The film sparks a discussion on how famous images from the past influence today's creativity in watchmaking, music, and other creative forms, and is inspired by the beautiful worlds Jay Chou is known for creating with his art and epic 80's movie stories of time travel. Chou's most ardent supporters may also notice a nod to one of his previous films, in which he played a car fanatic.